THE ICELAND EVEREST EXPEDITION 2011
in support of ICELAND’S CHARITY OF THE YEAR
The Iceland Everest Expedition 2011 aims to raise at least £1 million to fund research into early-onset Alzheimer’s disease through Iceland's Charity of the Year for 2011/12, Alzheimer’s Research UK.
The Iceland Foods Charitable Foundation aims to raise money to support
a range of good causes – national and local, helping adults and children alike.
Each year we choose a lead Charity of the Year as the focus for our main fundraising efforts. In 2010 our Charity of the Year was Help for Heroes, and we raised £1.5 million to help them provide direct support to those service personnel wounded in the service of their country in current conflicts. Between 2005-2009 our adopted charity was the Alder Hey Children’s Hospital Imagine Appeal, for which Iceland has raised more than £3 million.
Iceland was a founder member of the Per Cent Club in 1986, pledging to donate 0.5 per cent of its profits to charity each year. Our long track record of support for good causes includes:
|2010||£1,616,500||Help for Heroes, Prostate Cancer Charity, Save the Family|
|2009||£890,000||Alder Hey, Prostate Cancer Charity|
|2008||£1,013,000||Alder Hey, Prostate Cancer Charity, Missing People
|2007||£526,000||Alder Hey, Prostate Cancer Charity|
|2001- 2005*||£216,000||Childline, Breast Cancer Campaign, Northern Ireland Chest, Heart and Stroke Association.|
|1999||£390,000||Cancer Research (Formerly Cancer Research Campaign) Alder Hey|
|1998||£105,000||Cancer Research (Formerly Cancer Research Campaign)|
|1997||£119,000||Cancer Research (Formerly Cancer Research Campaign)|
|1996||£307,000||Cancer Research (Formerly Cancer Research Campaign)|
|1990||£232,000||Save the Children, Disability Scotland, Guide Dogs for the Blind.|
|1989||£178,000||Save the Children, Disability Scotland, Guide Dogs for the Blind.|
|1988||£49,000||National Children’s Home|
|1987||£36,000||National Children’s Home|
|1986||£14,000||National Children’s Home|
1986 - 2010
|£7.5 million||Over £3 million to Alder Hey Children’s Hospital
£1.5 million to Help for Heroes
£1 million to Petö UK’s new National Institute of Conductive Education
Over £300,000 to Prostate Cancer Charity
* Iceland’s ‘Dark Ages’, during which the company was under different management, profits collapsed and support for good causes was curtailed.
Our Charity of the Year for 2011/12 is Alzheimer’s Research UK, the UK’s leading dementia research charity. We have pledged to raise at least £1 million to fund a specific research project into early-onset Alzheimer’s disease by Professor Nick Fox of UCL Institute of Neurology in London. Funds exceeding this target will go to further key research into early-onset dementia through Alzheimer’s Research UK.
Like prostate cancer, which has been a focus of Iceland’s charitable giving for many years, Alzheimer’s is a disease which will affect many families, yet receives relatively little attention compared with other, more fashionable causes. Perhaps this is because it most commonly affects the elderly.
There are currently more than 800,000 sufferers from dementia in the UK, and Alzheimer’s disease is its most common cause. It is a cruelly progressive disease that progressively robs sufferers of their personality by causing memory loss, reduced language skills, and behavioural and emotional problems.
Early-onset Alzheimer’s affects a minority of sufferers, most commonly in their 50s and early 60s, though it can develop in individuals as young as 40. It is particularly cruel because it affects otherwise fit and healthy people, often with young families. But it is also a particularly promising area for research because it offers the chance to study people who are only suffering from Alzheimer’s disease, rather than the multiple diseases and conditions typically associated with old age.
There is currently only limited understanding of the causes of Alzheimer’s disease; no truly reliable single test to diagnose it; no effective treatments and no cure.
By dedicating The Iceland Everest Expedition to raising money for early-onset Alzheimer’s research, we hope to raise awareness of the disease in the UK as well as funding practical work that will help to advance understanding of the causes of this dreadful condition and to aid progress towards a cure.
Copyright © Iceland Foods Ltd 2011.
All Rights Reserved.